1:1 Innovation Mentoring
One-to-one mentoring for founders building a first product.
1:1 innovation mentoring gives founders direct, regular time with Amelia while they build a first supplement brand. Each month we work through the decisions in front of you, from formula and manufacturer to market and launch, and you leave every session with written notes.
Markets
AU · US · UAE
Timeline
Monthly
You receive
A founder roadmap, in writing
1:1
Plan your mentoring.
Three questions. We show where mentoring should start for you.
Starting from this service
Where will you sell?
Where is the product today?
What kind of product?
Your pathway
Your pathway
- Recommended services appear hereWritten output
Question 1 of 3
What this covers
What 1:1 innovation mentoring covers
Building a first supplement brand means making dozens of decisions you have never made before, often with suppliers who have their own interests. Mentoring gives you someone on your side of the table who has taken products to market in Australia, the US and the UAE.
Sessions follow your agenda. One month it might be choosing between two manufacturers’ quotes, the next deciding whether a claim is worth the evidence it needs. Amelia brings the regulatory view to every commercial decision, so problems are caught while they are still cheap to fix.
After each session you receive written notes with the decisions made and the next steps. Over time those notes become your founder roadmap: a written record of how the brand was built and why.
US
INGREDIENT STATUS REVIEW
DSHEA status for every ingredient, with NDI questions flagged.
SUPPLEMENT FACTS LABEL
Panel, statement of identity and required label copy, laid out for your designer.
STRUCTURE-FUNCTION CLAIMS FILE
Claims, substantiation and the 30-day FDA notification.
MARKETING AND AMAZON REVIEW
Website, ads and marketplace listings checked against FDA and FTC rules.
CGMP DOCUMENTATION CHECK
Supplier and manufacturer paperwork reviewed against 21 CFR 111.
INSPECTION READINESS NOTES
What an FDA inspector would ask for, and where it lives.
How it works
Four stages, each one in writing.
Every 1:1 Innovation Mentoring scope follows the same four stages. You receive a written output at the end of each, so nothing depends on memory or a phone call.
01
Discovery
We learn the product, where it is sold today and how you plan to sell it in the US.
Written output: Discovery notes
02
Validation
Each ingredient, dose and claim is checked against DSHEA, FDA labelling rules and FTC guidance.
Written output: Validation report
03
Scope
We set out exactly what will be prepared, by whom, and when you will have it.
Written output: Signed scope
04
Build
Label, claims file, notifications and marketing review, delivered to the scope.
Written output: Final compliance file
Who this is for
Training by category
Listed medicines, from single actives to complex multis.
Strain selection, stability and claim wording..
Protein, pre-workout and recovery, food or medicine.
Cognitive claims handled with care.
FSANZ standards for foods that do more.
Collagen, skin and hair from the inside.
A note from Amelia
“Three questions I ask every founder: who is it for, where will it sell, and what are you allowed to say.”
Often scoped together
Related services
AU · US · UAE
New Product Development
From first idea to a specification a manufacturer can quote.
- ✓ A scoped product brief
From 8 weeks
AU · US · UAE
Global Market Analysis
Which markets your formula can enter, and in what order.
- ✓ A written market entry order
From 2 weeks
AU · US · UAE
Corporate Training
Study design that supports the claims you want to make.
- ✓ A team that writes compliant copy
Half or full day
Questions
What founders ask about 1:1 Innovation Mentoring.
If your question isn’t here, send it with your enquiry. We reply within two business days.
Who is mentoring for?
First-time founders building a supplement, nutraceutical or functional food brand, from the idea stage to launch.
How are sessions run?
One-to-one with Amelia, online or in person, usually monthly. You set the agenda and receive written notes after each session.
Is mentoring the same as consulting?
No. Mentoring helps you make decisions and build your own understanding. When you need work delivered, such as a formula or a TGA listing, it is scoped as a separate service.
Can mentoring help me start a supplement company?
Yes. Most of our mentees are at the start of that journey. We work through the brief, the formula, the manufacturer, the regulations and the launch plan in the order that suits your business.
Can I review documents between sessions?
Yes. Quotes, labels, briefs and marketing copy can be sent for review between sessions.
Further reading
How to start a supplement brand in Australia
Is starting a supplement company a good idea?
Three questions I ask every founder
The supplement startup checklist
Your scope
Send us your scope.
Services you add appear here and are sent with your enquiry. We reply within two business days with fixed fees.